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BUSINESS, EDUCATION, FINANCE, Lifestyle, Uncategorized,

Using Content Marketing for Lead Generation

An Introduction to content marketing and lead generation 

Promotion is at the heart of any business. It is this need to let people know what you can offer them that makes your local fish market salesman yell out from his stall, and it also makes multimillion-dollar companies invest the equivalent of a small country’s GDP in marketing. As a business owner, you are likely closer to the former, or somewhere in between, yet you too know the power of promotion, and how content marketing allows you to take this potential to new heights. In case you don’t however, we decided to compile this list of all the ways you can use content marketing to generate leads for your company. 

  1. Increase Your Presence On Facebook 

The advances in algorithm technology the tech giant Facebook has made over the years have enabled them to targeted ad campaigns to the next level. 

This technology allows them to discover a lead’s personal preferences, buying habits, personal information, and much more, with all of this data being then used to send them ads that they are most likely to click on. 

In other words, Facebook ads target people that are already looking for products or services that you are offering, making it much easier to reach out with your solution. 

These ads are also passive, being designed to be as little intrusive as possible. As a social media, Facebook itself is still a really good way to generate leads by simply producing and posting quality content as well. According to Impact, 66% of social media users log on to learn about new products and services, meaning that simply posting about your product on Facebook will increase your lead pool significantly. 

  1. Write On Other People’s Blogs (Or let them write on yours) 

By the time you first get your blog or website up and running, you are likely going to have to win over a spot in the search results in and on the industry at large. One of the best ways to that when it comes to the internet is to either write as a guest on a more well-known blog or let the owner of that blog write a post for yours.

This is ideal for putting yourself up as an authority in the field by having someone of already recognizable repute vouch for you through this collaboration. The best way to make that happen is by having a look at the most famous blogs in your niche, study their content, then brainstorm new ideas that will benefit your common office, which you then would use to contact them. 

  1. Do Webinar Collaborations 

According to Business Tutplus, “a webinar is a seminar conducted online. It allows you to host a virtual meeting without the need to find a suitable physical venue. With a webinar, (you can) share your presentation with your audience without physically being there.” 

Webinar, online training and education, distance learning concept. Back view of a man working with a computer laptop, webinar text on the screen

When it comes to gaining leads, webinars can be just as effective as guest blogging if not more, as people will be signing up to let you teach them something new. 

  1. Update Your Landing Pages 

For those that may not know, a landing page is a standalone website page designed solely for the promotion of a product, business, or event. This is relevant to know because the amount of leads your landing page can generate is directly tied to the experience people have when visiting it.

To put it more simply, the more confusing, slow to load, or just plain ugly your landing page is, the less likely it will be for the person visiting it to even pay attention to what it is promoting, much less get interested. So, it’s always a good idea to constantly update your landing page to make sure its design is up to date, and that it operates smoothly to maximize lead generation. 

  1. Make An Ebook 

Ebooks are an amazing way to not just further build your brand as a figure of authority by offering useful content to potential clients, but you can actively turn said content into a reward. 

After all, Ebooks are relatively cheap to distribute since they are entirely digital, easy to promote, and can fit into any email or landing page, making immediate delivery extremely convenient. They also fit quite nicely with the content upgrades we spoke about before, whetting a potential lead’s appetite with relevant information then offering a whole book on the subject is a great way to increase conversion rates. 

Our content marketing for generating leads conclusion 

When it comes to content marketing, the secret to success is to never fight in a single front. So, as you read through these tips, it’s always a good idea to think about how you can combine all these methods for lead generation in a single solid strategy. 

FINANCE, Uncategorized,

Different Types Of Mortgages

First World Problems – What you need to know when there are too many mortgages available to you.

Mortgages come in all shapes and sizes. Big ones, small ones; fixed ones, variable ones, 30-year ones, 10-year ones. So when push comes to shove; how do you know which hat to put on?

Well, we hope to help.

There are of course plenty of ways you can get yourself assistance in Brisbane, finding home loans and getting advice from experts. In the end, you do have to accept that unless you’re in the finance game. This stuff can get complicated, quick.


Economic benefits of double glazing

We are living in a world that is undergoing massive changes in all spheres of life, from the economy to the climate. Global warming has made its effects and consequences felt in every corner of the globe. Focus has therefore shifted to ways in which we can reduce its harmful effects, as well as ways in which we can prevent the further worsening of an already deteriorating situation. The ordinary man and woman on the street can also play a role in reducing this scourge of climate change. This is through implementing energy efficient methods and practices at home, at work and everywhere else. One of these methods is using double glazed windows. Double glazed windows are windows made of two sheets of glass that are separated by a thin film of air. In some cases, this gap is artificially filled with gas. The gap acts as an insulator, preventing extreme fluctuations of temperature within the home.

Once you have installed the double glazed windows in your home or office, you will begin to experience numerous economic benefits. Some of these benefits and advantages include:

Smaller energy bills.

One of the major ways that you will come to appreciate these double glazed windows is the fact that your energy bills at the end of the month will be much cheaper and lighter to bear than before. This is due to the fact that less energy will be required to maintain the temperature of rooms fitted with double glazed windows. This will free up more money for you to use at the end of each month. This money can be used to further improve your economic situation, or it can be used to enjoy the finer things in life. The fact is you will have more disposable income to play with.

You will reduce your carbon footprint.

The fact that you will be using less energy also means that you will have successfully managed to reduce your carbon footprint, thus lessening your impact and input in promoting global warming and climate change. This is certainly going to make you happy as you will be reducing your culpability in destroying the earth that we know as home. The more people adopt double glazed windows, the better the whole world will be in the long run.

Peace and quiet at home or in the office

You will also be able to enjoy peace and quiet on a completely different level. This is due to the fact that the double glazed windows will not only insulate against heat fluctuations, but also prevent external noises from interfering with your daily activities. This is particularly advantageous to people working in offices that need a lot of peace and quiet to make clear decisions that will impact a lot of people. This also applies to old people and the sick lying in hospital that do not need to be disturbed by loud, startling noises from the environment.

There are still other benefits of energy efficient windows to be found.


How to make the most out of your expo event

Businesses all over the world love conferences and expos. These are excellent events for networking with like-minded people. You will also connect with target clients who would not be at the conference or expo if they were not interested in your industry. It is therefore important to ensure that you make the most out of your expo event, as you could end up with a very large clientele base from just one event. The good news is that if you follow some of the tips and suggestions that have been highlighted down below, you will be more than ready to make the most out of your moment in the sun:

Planning ahead will save you many sorrows

One of the first things that you should know about any expo or conference is that planning is central to everything working out the way you want it to. If you are planning to have printed marquees at the exhibition hall, then this is something that will have to be planned and thought about well in advance. The logistics involved in having your own trading booth at a trading exhibition can be mind numbing. This is due to the fact that one wrong move or one missing item can ruin the entire operation, diluting your brand and failing to make an impact on some of your potentially biggest clients. You should plan ahead to save yourself some grief on the actual day of the expo.

Do your research well in advance

Conducting your due diligence on the event goes hand in hand with planning well ahead of time. You should research the event thoroughly so that you can know which speakers will be at the event and the topics that they will be touching on. Based on this information, you can create profiles of the people who are likely going to come to listen to the speakers. This will then make it possible for you to come up with the perfect event displays that will be attractive enough to the target clients to make them want to know more about you.

If you do not carry out your research well enough, then you will only end up attracting people to your trading booth by chance, which is not something that you will want to dictate the success of your business.

Be visual, be loud but not abrasive

It is also important to have an interesting booth that will naturally attract people to your stand. This will prevent you from appearing desperate in clamoring for attention. Your event display should naturally appear to be above another expo displays in the area. This will create the illusion that what you are offering is better than what everyone else has. As such, it should not take long before your event display will be full of interested clients who all want to be your customers. This will definitely boost your bottom line if you make the most out of your expo.